Chief Marketing Officer (CMO) - Mobile Banking & Financial Services (Jayapura, Papua)

Join Mandiri Andalan Utama as a Chief Marketing Officer (CMO) in Jayapura, Papua, and lead the strategic growth of our mobile banking and financial services in one of Indonesia's most dynamic regions. This is a unique opportunity to drive customer engagement and market penetration in a rapidly evolving financial landscape.

As CMO, you will be responsible for developing and executing comprehensive marketing strategies that align with the company's vision. You will work closely with cross-functional teams to ensure seamless integration of marketing initiatives with business objectives. This role offers a dynamic and challenging environment where your innovative ideas can make a significant impact on the growth of our financial services in Jayapura.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic marketing plans to drive customer acquisition and retention in the mobile banking and financial services sector.
• Lead a high-performing marketing team, fostering a culture of innovation and excellence.
• Conduct market research and analysis to identify trends and opportunities in the financial services industry.
• Collaborate with product and technology teams to ensure marketing strategies are aligned with product development and innovation.
• Manage and optimize marketing budgets to achieve maximum return on investment.
• Build and maintain strong relationships with key stakeholders, including partners, regulators, and industry influencers.
• Monitor and analyze marketing performance metrics to drive continuous improvement.
• Stay updated with the latest industry trends and best practices in digital marketing and financial services.

🎓 Kualifikasi & Syarat

• Proven experience as a Chief Marketing Officer or equivalent role in the financial services or digital marketing industry, with a minimum of 10 years of experience.
• Strong strategic thinking and leadership skills with a proven track record of driving successful marketing campaigns.
• Deep understanding of the mobile banking and financial services sector, including knowledge of fintech trends and regulations.
• Excellent communication and interpersonal skills, with the ability to influence and inspire teams.
• Proficiency in using marketing automation tools such as HubSpot, Marketo, or similar platforms.
• Certification in digital marketing or financial services marketing would be a plus.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Familiarity with the regional dynamics and challenges of Papua, Indonesia.

🛠️ Keahlian

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